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Client: Crinkle
Date: February 2017
Crinkle is a new recruitment agency for the education and social services sector. The brief was to create a bright, modern brand that is bold and will stand out as confident and friendly. We developed an 8 degrees angle to generate an eye catch, creating a “splash” in a normally very traditional business sector. The colours choice was very important in the execution of this project with the 'I' in a yellow to show everyone is a bright individual and will be treated in that way. The colour coding allows the viewers to navigate between education and social services.